CLOUD INFOGRAPHIC OF THE MONTH

Football Fans Revealed, from Oracle Data Cloud

Super Bowl XLIX is around the corner. Which is the relationship between major NFL show-event of the year and cloud technologies?

Looking to Oracle Data Cloud infographic we could easy understand how important intelligent analyses of the data are for various reasons. In this case is advertising cost reason…

Starting from most-watched television event in U.S. history with more than 111 Million TV viewers and other 2.3 online viewers in 2014, and an estimated 4.5M dollars cost for 30 advertising spot, authors surfaced data from the Oracle BlueKai Audience Data Marketplace – world’s largest 3rd party data marketplace dedicated to marketers, and the Oracle Data as a Service Social API, developing a comprehensive profile of football fans, revealing what they do, what they are shopping for, and what was most preferred soft drink…