Azure Stack for the first time in Romania through BinBox

BinBox is the first provider of Azure Stack hybrid cloud services in Romania. Capitalizing the full potential of the Microsoft Azure Stack hybrid Cloud platform, BinBox’s datacenters are providing improved access and control to their clients. From the government infrastructure to any industries organizations like health, insurance or finance can benefit from the immediate advantages offered by the hybrid cloud platform.

Microsoft Azure Stack is an extension of the Microsoft Azure Cloud platform, which sets the building blocks of a truly consistent Cloud platform. Its consistency eliminates any setbacks generated by the complexity of a hybrid Cloud platform, aiding to maximize the clients’ investments in the Cloud platform and local storage media. At the same time, this consistency contributes to the optimization of the application development process and the increase of developers’ productivity.

Azure Stack facilitates the fast development of Cloud applications, by building components thereof directly in the Azure Marketplace. Consequently, this feature allows clients to invest in people and processes, knowing that they are fully transferable. The ability to run consistent services on a local basis in Azure provides full flexibility in the decision-making process surrounding the location of the applications and processes’ storage. In the same time, the integrated delivery model allows companies to faster delivery of innovative solutions from the Azure platform.

Through this first implementation of Azure Stack in Romania, Microsoft, together with partners such as BinBox, is helping companies benefit from the sheer strength of our Cloud platform, in order to develop new products by using artificial intelligence, machine learning, cognitive intelligence and IoT”,  stated Daniel Rusen, Cloud and Enterprise Lead, Microsoft Romania.

The BinBox team is permanently developing and implementing new ideas, in order to provide a wide range of applications and services, designed to optimize business processes across the board. For instance, Azure Stack allows companies located in remote areas or dealing with unreliable networks to use cloud methods without an Internet connection. Also important is the Cloud model can be brought on premises, by designing, updating and extending applications, with the help of a consistent DevOps process, available for deployment in the Cloud platform as well as on-premises.


Tiberiu Croitoru, CEO BinBox Global Services



We are thrilled by this new challenge and we are confident that it will lead to new opportunities on the Romanian Cloud market”, said Tiberiu Croitoru, CEO BinBox Global Services. ”Moreover, we will be able to improve our products and launch customized services designed for the premium market, at the same time”.




Microsoft’s hybrid Cloud platform also brings a number of innovative characteristics to the Romanian market, such as:

  • Compliance with the new European regulations regarding the protection of personal data – GDPR
  • Improved DevOps and CloudOps practices
  • Continuous integration
  • Customized services
  • Deployment templates for any environment

As a Microsoft partner and certified Azure Stack provider, BinBox is committed to providing the highest level of accessibility and security to its clients, by using state of the art technology from top-tier providers such as CISCO.

About BinBox

BinBox is dedicated to connecting people, information and ideas around the world, providing the highest quality telecommunication and data center services. The company has evolved from a classic data center provider to a full-service provider, aiming to save costs and reduce its clients’ efforts to manage hardware and software platforms, thus allowing them to focus on the activities that are most important to their businesses.


If building a new facility, I strongly recommend Tier Certification


Interview with Scott Roots from Uptime Institute

One of the most interesting presences in DataCenter Forum event organized in Bucharest 11th of May was Uptime Institute, worldwide authority for the creation and administration of the Tier Standards & Certifications for DC design, construction, and operational sustainability. For the first time in Romania, Scott  Roots – Business Development Director Uptime Institute EMEA sustained a conference dedicated to “Digitization & the changing shape of data center”, and a workshop named “Data Center Management & Operations Best Practice“. After the conference, Scott had the kindness to answer few some questions from cloudmania


“For the past several years, Uptime Institute’s annual survey reveals that these owners operated datacenter Private Cloud resources consistently account for more than two-thirds of all computing, with the Public cloud being used for the remainder.”

Scott Roots, Business Development Director Uptime Institute EMEA



cloudmania: Uptime Institute is recognized worldwide for the creation and administration of the Tier Standards & Certifications for Datacenter Design, Construction, and Operational Sustainability. The Tier Standards were designed for physical Datacenters providing classical collocation and dedicated hosting services. The DC transformation to virtual servers, Cloud servers and mobility induced a series of changes in the traditional DC evaluation metrics. How is prepared Uptime Institute – from standards attributes perspective – for these transformation changes and the certification needs for next generation of DC?

Scott Roots: Certainly, the cloud and hybrid business models are increasing in popularity year over year, and this will only increase the number of physical datacenters. We may see a trend shift toward resiliency at the datacenter physical level, for example, two Tier II facilities rather than a single Tier IV. The use of software and networks for redundancy is an interesting one and it is something Uptime Institute is currently watching.

cloudmania: Today many people consider Cloud & Big Data will kill traditional DC industry. But also other people think the new technologies should have a positive impact because whatever the cloud models are, it all runs in a DC somewhere… How is UI’s positioning relating this DC challenges? Will Cloud & Big Data/ Analytics/ IoT/ Mobile kill the DC industry?

Scott Roots: In the age of the Cloud, on premise and co-location datacenters are even more important to organizations as the vast majority all of this owners operated datacenters are being re-tooled and retrofitted to form the basis of Private Clouds. Private Clouds are simply owner-operated datacenters or colocation resources that have been deployed in a resilient fashion, enable elastic capacity, have accountability built-in, and offer a wide range of self-service capabilities. Working together, a mix of Public and Private Clouds will form the basis of all IT services for years to come. For the past several years, Uptime Institute’s annual survey reveals that these owners operated datacenter “Private Cloud” resources consistently account for more than two-thirds of all computing, with the Public cloud being used for the remainder.  Yes, the use of Public Cloud is growing, but at a much slower rate than previously reported. All of these owner-operated datacenter resources must be re-examined for their predictable performance. Uptime Institute’s Tier Topology Standard is the means to certify your Private Cloud.

cloudmania: Another important trend today, with a direct impact in DC industry evolution is edge computing. Many analysts consider edge computing will disrupt very soon the disruptive effect made by Cloud computing. Pushing power processing units from DC to Mobile DC or Roomservers more close to the data source will generate a fast transformation in DC traditional industry. How is seeing UI this evolution and which are the main recommendations you make for DC services providers?

Scott Roots: We are already seeing this to some degree, and beginning to see more clients looking at edge facilities. The use of Modular or Container solutions will aid in the increased adoption as it assists in a fast and affordable deployment of a new datacenter.

cloudmania: Uptime Institute is recognized today for +1000 Certification in 85 countries. Looking in UI official site search tool, just one DC from Romania seems to be officially certified with Tyer IV for design: Transfond. Why just one DC from Romania? Why is so difficult for DC from an emerging market to qualify for a certification?

Scott Roots: This is a good question, many datacenter owners in Romania may claim to be Tier X, but currently, only Transfond has been awarded Tier IV Design Certification. I believe a lot of the reason is education, people assume that by making a N+1 solution they are Tier III and they don’t need us to confirm that, which is incorrect. They also may assume we are expensive, which is also incorrect – the typical cost of Certification will be well under 5% of total investment and we have released our Micro Tier pricing model specifically for smaller datacenters (Sub 300kW IT load). This is the same high-quality Certification but designed to be commercially more viable for smaller datacenters.

cloudmania: Which is the former communist country with the biggest number of certified DC?

Scott Roots: All certified facilities can be viewed on our website at this link;

cloudmania: Many peoples make different hierarchies for DC, trying to establish which DC is biggest in a certain area. Which are the criteria we can consider in a DC classification? The surface in sqm? The processing density? Total storage capacity? Which other?

Scott Roots: Uptime Institute works on White space and Critical IT load as our metric for measurement. We then classify facilities by the Tier level for resiliency.

cloudmania: Which are your recommendations for Romanian DC industry related to the next investments, in order to become compliant with best Tyer certification level?

Scott Roots: If building a new facility, I strongly recommend Tier Certification. For example, we recently saved a client over $700,000 in build costs as their design team had built a highly complicated and over-engineered system. Due to the identification of the issue, the client was able to scale back their capital investment while still achieving their desired Tier level. For an existing facility (and after a new one is built), operations are key. The Uptime Institute Management & Operations Stamp of Approval is a low-cost analysis of how the datacenter is being run from the management level down, which is critical for the smooth operations of a facility. Most datacenter failures are blamed on human error, but with best practices, the vast majority can be avoided.

cloudmania: How do you appreciate, personally, the initiative of Tema Energy to organize the first edition of DataCenter Forum?

Scott Roots: To be invited to speak (and for almost half of the day!) was a huge honor for us, the event was fantastic, an excellent mix of vendors, some great technology on display, and overall a very well run event. I have already requested an invitation for 2018 and very much appreciate being invited to a country-wide event like this. We want to continue to grow our footprint in Romania, so it was great for to be recognized by Tema Energy for our global work in certifying over 1000 datacenters in 85 countries.


Scott Roots is the Business Development Director EMEA at Uptime Institute. He covers Benelux, Central, and Eastern Europe from the Uptime Institute London office. Roots have been in the IT industry for almost 20 years, with the last 12 focused on the datacenter industry.  He is currently working on some very interesting projects such as a multi-Tier (III and IV in the same site) in Eastern Europe and with new technologies and ever-increasing density sites. Uptime Institute is always looking at new locations to help our clients achieve their business goals and to continue to increase our global presence.

Image Sources: Tema Energy – DataCenter Forum

Related article: 

DataCenter Forum 2017: The Pole of the Modern Infrastructure Technologies


Talking about Hybrid Cloud with Mr Ian Moyse

Digital transformation is an easy buzzword to use, but a difficult outcome to achieve



“The buzz around hybrid has challenged how many in IT approach to cloud and opened up new opportunities to utilise new platforms. It is also going to drive more innovation from the tech vendors on making hybrid more seamless, allowing customers to flex compute back and forth between platforms and vendors easier and quicker than we see today.”


Ian Moyse

Director at Cloud Telephony provider Natterbox#1 Global Social Cloud Influencer 2015 & 2016 (Onalytica) and Cloud Industry Commentator


A few days ago we announced the official release of the first Hybrid Cloud Catalogue published in Romania. Being the 6th edition of a successful Cloud Computing Romania catalogues edited since 2014 by the publishing partnership between Agora Group and cloudmania, the Hybrid Cloud Catalog main purpose is to offer to local customers community a comprehensive guide, starting from Hybrid Cloud definitions, theoretical concepts, and models descriptions, passing to hybrid solutions advantages, market figures and trends, key steps in the migration process, use cases, and finishing with the specific solutions offered by international and Romanian providers on the local market.

One important part of this Hybrid Cloud guide is a comprehensive analyse based on specialists statements about hybrid advantages and market evolution. cloud☁mania addressed the same two questions to few international and local Cloud gurus & pioneers, managers, and specialists, all statement being published in Hybrid Cloud Catalogue in a dedicated special section named ”What are specialists thinking about Hybrid Cloud”.

Starting from now, cloud☁mania will publish all specialists’ contributions as individual articles. The first in these articles series is the answers offered for cloud☁mania by Mr Ian Moyse, Director at Cloud Telephony provider Natterbox and one of most popular Cloud evangelists, #1 Global Social Cloud Influencer in 2015 & 2016 (Onalytica) and Cloud Industry Commentator.

cloudmania: Which are the main advantages of the Hybrid Cloud model in the business transformation process for any organisation?

Ian Moyse: In the past few years the Cloud offering has shifted from a cost saving driver to an enabler of business innovation and transformation.  Cloud offers a plethora of form factors (SaaS, PaaS, IaaS, Private Cloud & Public cloud) and it is no surprise that for most businesses of size, a hybrid cloud model has become a common adoption model.

Digital transformation is an easy buzzword to use, but a difficult outcome to achieve. It often disrupts not only technology but processes, people and emotions too.  Identifying the panacea design and outcomes desired from a transformation is easy, getting there is not. Utilising a mixed approach of on-network, private & public cloud compute and mixing SaaS, PaaS & Iaas offers both a more palatable journey for the business and staff and a way to mitigate risks.

Where an application is core mission critical and legacy to the business consider retaining the codeset and leveraging cloud compute for higher resiliency and cheaper faster compute power.  Where the application can be changed consider a newer SaaS replacement, mix and match is the new world, allowing higher performance, better resilience, reduced costs combined with mitigation of risk.

cloudmania: How is the Hybrid Cloud adoption/ migration influencing the IT market development in the next 3 years?

Ian Moyse: The buzz around hybrid has challenged how many in IT approach to cloud and opened up new opportunities to utilise new platforms. It is also going to drive more innovation from the tech vendors on making hybrid more seamless, allowing customers to flex compute back and forth between platforms and vendors easier and quicker than we see today.

Companies need to re-invent and become agile and more aligned to the new customer dynamic, those expecting rapid high-quality service/outcomes 24*7 from anywhere and any device.  This is how businesses need to view Hybrid cloud, what can it enable us to better serve our customer, NOT what can it do to change our technology use for the sake of technology.

We can expect to see market disruption of tech vendors to continue, increased acquisitions and mergers and likely some more big name legacy technology failures as we recently saw with Avaya. The new world is customer service 1st; take heed quickly of Cloud, Mobile, IOT, Big Data and other new technology trends and how they fit into your business model and help address your customer needs.

cloudmania: Thank you, Ian Moyse, for your valuable contribution for the first Hybrid Cloud Catalogue in Romania!

Related articles:

First Hybrid Cloud Catalogue in Romania

Closing EZSource Acquisition IBM Helps Developers Modernize Mainframe Environments

Digital Transformation Barometer

IBM z SystemsIBM announced today the acquisition of EZ Legacy Ltd. (EZSource), an application discovery and understanding company that helps developers understand and visualize software to more easily modify mainframe applications. Financial details were not disclosed.


Together, EZSource and IBM will enable clients to unlock billions of lines of application code residing on z Systems to help accelerate companies’ adoption of hybrid cloud. The combination can help developers identify and change parts of applications that are candidates to connect into the hybrid cloud via application programming interfaces (APIs).

IBM’s strength in digital transformation, API Economy, hybrid cloud and enterprise DevOps is complimented by EZSource’s capabilities to understand and analyze applications. The infusion of EZSource’s technology into the z Systems portfolio will help clients more rapidly discover new ways to take advantage of the mainframe.

Ross Mauri, IBM

IBM Ross Mauri

“The IBM mainframe is a foundational technology for digital transformation. Today’s developers can drown in the sea of complex application code. EZSource’s application discovery technology makes it fast and easy for developers to understand and extend those applications at the speed of business.” said Ross Mauri, general manager, IBM z Systems.


More about the IBM z Systems portfolio

More about IBM Application Discovery

Source: IBM News Room, 27 June 2016

Photo Sources: IBM




Hybrid Cloud for Dummies, NetApp Special Edition

Here is cloud☁mania’s March recommendation in Book of the Month category. Edited by NetApp “Hybrid Cloud for Dummies” is a reference book for anyone interested in basic info about building Cloud models and data migration.

netapp_hybrid_cloud_dummiesIT staff need properly technologies and tools to transform in reality company strategy for Cloud development. This book could learn how to fight against inhibitors in Cloud adoption, how to address challenges, and which are the main suggested steps in data Cloud migration.

Name of the Book:  “Hybrid Cloud for Dummies”, NetApp Special Edition

Publisher: John Wiley & Sons, 2014

Author: Lawrence C. Miller, CISSP

Short description: The book is structured on four chapters that describe the main data challenges associated to a Hybrid Cloud model and recommend some solutions to address challenges. The book shows how to manage data across different cloud models:

  • How to transform an organization
  • How to control data across any Cloud model
  • How to select the place of data storage

Lawrence Miller has more than 15 year in IT security and data management, writing 50 books from Dummies series, including CISSP for Dummies.

More info and How to Download

Image source:  The Register






IDC Romania  is announcing the 3rd edition of Cloud Computing Roadshow 2013, organized in September 26, at Bucharest Intercontinental Hotel.

After several years of investments in the development of the cloud by service providers, the cloud has moved beyond the hype in CEE and has become a viable option for enhancing business agility, efficiency and driving innovation in enterprise IT. Perception around the advantages and risks of the cloud are also shifting.

Key topics to be discussed during IDC Cloud Computing Roadshow will be: IDC Cloud Conf

  • Beyond the Hype: The Big Picture of Cloud Computing
  • The cloud as the foundation of the next generation IT
  • Measuring ROI: Cloud Computing, Efficiency, and Sustainability
  • What would suite you best? – The Private, Public, and Hybrid Cloud Models
  • Cloud Compliance Challenges and Solutions
  • Cloud Security Concerns: Vendor Solutions and Customer Experience
  • Private cloud: the life after virtualization
  • Infrastructure Trends in the Cloud
  • Cloud-Based Applications
  • Is cloud diminishing or transforming the role of the CIO?
  • How to get the green-light for cloud form the business decision makers?

For more info about the conference click HERE.


Photo Source IDC







Când prin 2008 a început să se discute prima oară despre modelele hibrid, puritanii cloud hybrid 2computing au respins ideea cu vehemenţă. Supoziţia că ar putea exista o variantă de cloud mixtă, care să folosească platforme private şi infrastructuri locale părea ridicolă. Şi asta în conjunctura în care chiar şi cloud-ul privat era privit ca denumirea mai exotica a clasicelor centre de date.

În timp, experienţa echipelor IT din mediile enterprise a validat rolul major al cloud-ului hibrid, ca un mix între avantajele oferite de platformele publice şi resursele IT locale. Practica a demonstrat că folosirea platformelor trebuie să fie foarte transparentă şi să ţină cont de puterea de calcul şi resursele de stocare ale infrastructurii IT.

Folosirea unui model hibrid este un beneficiu în primul rând pentru arhitectura sistemului, considerând că pot fi mixate şi controlate resursele oferite de infrastructurile locale, costisitoare şi greu de scalat, cu  infrastucturile flexibile ce…

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