Star Storage’s annual B2B event: a real Digital Innovation Fest

The autumn events season started last week with a true technology innovation festival organized by Star Storage, the global provider of modern information protection and management solutions for top public and private organizations.

 Organised in the very inspirational location from Stejarii Country Club, the Digital Innovation Fest event brought together technology professionals, various business lines specialists and international analysts interested in the most relevant topics of the moment, like digital transformation, regulation compliance – including GDPR, and associated risk management.

Addressing company’s customers from the most powerful industries like financial services, utilities, telecoms, manufacturing, and also the public sector, Digital Innovation Fest 2017 was a well-received event, changing the perspective we are looking to innovative technologies and putting us in the position of the main engine of the digital transformation process.

Digital Innovation Fest participants had the opportunity to meet and discuss with global leaders in information management, enriching their knowledge and experience, and exploring new digital ways to make the difference in their industry. International speakers delivered key answers to hottest topics of the moment, showing most efficient ways to solve the specific problems.

The DIF opening keynote was sustained by Catalin Paunescu, CEO Star Storage, which presented company’s credentials, based on a continuous innovative process in business solutions design. Star Storage’s solution and services portfolio is creating value for individuals, using digital technologies with a positive impact on their work and private lives.

The company’s key achievements are related to top technologies adoption, providing to the clients:

  • increased compliance & risk reduction through unified information governance;
  • appreciable cost savings and time to market acceleration by rethinking operations and processes;
  • customer loyalty increasing and revenue growth through improved customer experience;
  • new revenue streams and new business models to reach new markets;
  • the art to do more with less.

All these achievements was sustained by an ambitious Go To Market Strategy in the international markets with most dynamic average growth like Enterprise Information Archiving (EIA) with US$ 3 billion Market size 2018, Enterprise Document and Data Capture (US$2.6 billion in 2018), or  Electronic Medical Records (EMR  – US$17.43 billion in 2018 market size). Star Storage international expansion is based on more than 100 global alliance partners, powerful system integrators, consulting and regional partners.

“We have now a solutions portfolio that meets the real challenges of the business environment and can make a difference both at the level of organizations and at the level of each individual and society, said Catalin Paunescu, CEO Star Storage during his opening keynote. “ We strongly believe that technology is not only aimed at increasing business efficiency, the technology is designed to help people – from work efficiency to office to contributing to a healthier life through effective healthcare management and effective communication with healthcare staff through telemedicine”.

One of the most appreciated presentation from opening session was keynote intervention sustained by Atle Skjekkeland, Senior Vice President at AIIM (The Association for Information and Image Management). Atle is an experienced technologist, educator, and innovator. His interest in the future of information management with social, mobile, Cloud and big data has made him a frequent keynoter and workshop facilitator at events across the world. Atle is also the architect behind AIIM’s training programs with close to 30,000 students.

During his presentation in Bucharest, Atle discussed the main issues opened by digital transformation to enterprise-sized organizations, presenting the most important 4 ways to improve productivity and ensure compliance in the new digital era.

According to a Forrester survey of business executives, the very significant business problems impact on Enterprise IT level is related to:

  • High Cost of Ownership (91% of survey participants)
  • Difficult Upgrades (87%)
  • Poor Cross-Functional Processes (86%)
  • What the Apps Deliver Doesn’t Match Business Requirements (80%)
  • Inflexibility Limits Process Change (75%).

The 4 ways enterprises could improve productivity and ensure compliance in the new digital era are related to:

  • Enterprise level engagement – opening mobile access to ECM systems, facilitating the mobile capture, content creation and commenting, and adoption of mobile interaction processes.
  • Automating business processes – increasing business productivity by removing paper-based
  • Facilitating insight actions – by process optimization, access improvement to vital data and applications, and a radical change in employees’ behaviour.
  • Adopting effective control policies, based on assumed risks, and GDPR compliance.

Another very interesting and well-documented keynote was the presentation of The top 10 strategic technologies, trends & predictions for 2017-2018, sustained by Lukas Erben, Vendor Executive Manager at KPC – a Gartner Group covering Czech Republic’s, Slovakian, and Romanian territory.  Lukas is a Gartner specialist with more than 20 years of professional IT and tech writing, consulting and publishing background. As Vendor Executive Manager, Lukas is helping CEOs, CTOs and other executives to maximize the value of their investment in Gartner, in key areas like strategic development or product and service innovation.

According to Gartner’s research, the top technologies trends are related to three essential fields which involve specific technologies like:

  • Intelligent: Advanced Machine Learning & AI, Intelligent Apps, and Intelligent Things;
  • Digital: Augmented & Virtual Reality, Digital Twin, and Blockchain & Distributed Ledger
  • Mesh: Mesh App & Service Architecture, Digital Technology Platforms, and Adaptive Security Architecture.

Let’s summarize few of the Intelligent Digital Mesh trends until 2020:

  • AI (Artificial Intelligence) will be a primary battleground for service providers;
  • 20% of enterprises will employ dedicated people to train neural networks;
  • 46% of the customer-perceived value proposition of products and services will be digital;
  • 30% of Web browsing sessions will be without a screen;
  • Algorithms will positively alter the behaviour of Billions of global workers;
  • IoT Will Increase Data Center Storage Demand by Less Than 3%;
  • Most IoT-generated data will not be stored or retained.


According to a Gartner survey named “The 2017 CIO Agenda: Seize the Digital Ecosystem Opportunity”, the key technologies having the most potential to change the organization over the next five years are:

  • 81% Advanced Analytics
  • 48% Internet of Things
  • 43% Digital Security
  • 40% Business Algorithms
  • 22% Machine Learning
  • 19% Virtual Customer Assistants
  • 13% Augmented Reality
  • 10% Blockchain
  • 7% Autonomous Vehicles
  • 6% Smart Robots


A very good example of digital adoption in real life was the story presented by Alex Padureanu, CEO of Hospices of Hope, showing how innovative technologies could contribute with a very high impact on patients in the field of palliative care. The Hospices of Hope is a project that aims to radically improve patient services through patient-to-patient communication with mobile devices and advanced technologies like virtual reality.

Hospices of Hope is one of the most important networks developing palliative care in Eastern Europe. Based in the United Kingdom, Alex is responsible to coordinate the activity of the local team and the organization in the US, having a non-executive role in the country partner organizations (Romania, Serbia, and Moldova). To ensure that as many patients as possible receive palliative care Hospices of Hope concentrate on two areas of work:

  • direct support and treatment for patients and their families;
  • increasing the awareness and availability of palliative care through training.


One of the most important healthcare project from Romania in the last period is the implementation of STATUS Healthcare Hub to Casa Sperantei, a communication platform developed by Star Storage that enables doctors and medical services providers to interact with their patients and exchange information in a secure and friendly environment. Main STATUS ability is to provide efficient management of EMR (Electronic Medical Records) offering data mobility and accessibility to complete medical files based on data coming from medical systems, from field doctors, and from patients. The files are containing a recording of medication and assistance for correct drug administration, being able to provide easy and instant access from anywhere and anytime to complete patient records.

STATUS Healthcare Hub is offering also the transparent promotion of medical services by keeping up to date doctor profile relating healthcare specialities training and medical expertise. The solution is based on a safe environment for storage and transfer of medical data. Once fully implemented at Casa Sperantei, STATUS can increase the number of consultations with up to 50% offering better communication and interactivity. As recognition of the value of STATUS Healthcare Hub implementation, Star Storage’s solution received “Best Cloud services for vertical market” award during EuroCloud Awards 2015 contest.

About Star Storage 

Star Storage is a global technology provider developing and delivering state-of-the-art information protection and management solutions for top private and public organizations. With more than 17 years of experience, own Intellectual Property and a portfolio of 500 customers on 4 continents, with strong expertise in top industries such as banking, insurance, telecom, manufacturing, utilities and public administration, the company play a key role in the digital transformation, mobile and cloud journey of any size organization.

Images Source: Star Storage


TOSS C3 Interview: From Underground Research to Digital Transformation

TOSS C3 is a technology company focused on designing & building private clouds and converting companies to the Cloud. TOSS C3 is the sole provider of IT as a Utility®, vBCDR®, and recognised by the United States Patent and Trademark Office as the Cloud Conversion Company®(C3).

Read My Insights about Cloud and Digital Transformation published by TOSS C3 in the article:  “Expert Interview Series: Radu Crahmaliuc of Cloud Mania on Digital Transformation” on 8 June 2017. Find here my answers to the first three interview questions:

Q: Tell us about your professional background. How did you become a Cloud Computing evangelist?

I think knowledge, science and technology have always been the key drivers in my evolution. Having an engineering background in the natural sciences field, I had the chance to get close to the world of computers working on my doctoral thesis. This was the first input that conducted me to the IT industry– practically my second professional life.

The journey into the IT universe was amazing by the cumulative experiences: from journalism to communication and corporate PR, from marketing to product management and pre-sales, from business development to sales and channel management, from local subsidiaries business management to start-up development and new market penetration.

The passion for the cloud was not my first “techno love”. Ten years ago I was struggling to show decision makers the benefits of server and application virtualization. It was hard to penetrate a market powered by physical servers and volume workstations. So I was in the cloud universe even from the beginning trying to show people the extraordinary benefits of cloud and to help them to change their user’s behaviour.

Q: What IT and Cloud trends and topics are you focusing on these days? What’s catching your attention in the Digital Transformation space?

From the very beginning, I thought the disruptive power of new technologies that came as successive waves on the same high current of cloud would primarily influence business processes. Spiral of techno-evolution is natural. Business habits and people’s mentalities need to be changed. The experience gained in cloud promotion and sales campaigns, as well as the multiple interactions with the cloud users, help me in well positioning of digital adoption issues.

What is critical in an enterprise digital transformation now is the enterprise’s transformation. A transformation process is not a simple IT project. Excepting IT guys, many other peoples and LOB are involved here. Even the CIO’s role is transforming, from a technical supervisor into a benefits broker to the others lines of business. This is the reason I’m focusing on the digital transformation processes. To facilitate the better understanding of the new CIO/s role and to explain to business people how to better use digital tools.

Q: How would you define Digital Transformation? Why should businesses spend time investing in a Digital Transformation strategy?

Well, is not easy … We can take a simple definition like: “Digital transformation is the machine conducted evolution process where any business needs to invest in digital technologies in order to become more performant”. This is the concept’s backbone, but this is not enough. From a business perspective, it’s essential to have a digital transformation vision conducting to digital adoption strategy.

We can define digital transformation as the integration of digital technology into all areas of a business, coming with fundamental changes in the business operation patterns. Beyond that, it’s a cultural change that requires organizations to continually challenge the status quo, to experiment often and to assume the risk of any failure.

Digital transformation is then an essential process for business strategy. The disruption is coming from the radical change between long-standing business processes that companies built and the fragility of new practices that are still being defined.

For the full interview containing eight questions and answers, please read the original article Expert Interview Series: Radu Crahmaliuc of Cloud Mania on Digital Transformation appeared first on TOSS C3.

IDC Security Roadshow 2017; in Bucharest a Real Show!


Keeping the same direct dialogue style from announcing article “IDC Roadshow 2017 is coming in Bucharest”, I want to ask yesterday participants if all I promised was happen. Did you think my participation invitation arguments have not been confirmed by the event? Anyone is free to complain posting personal opinions on the comments area… What I want, and I consider it more important, is to show those who could not come, what they had to lose…

So, it was 2017 edition of IDC Roadshow, and Bucharest was the 10th location in CEE region. I don’t know what’s happening in other cities, but I can confirm in Bucharest it was a real show! And here are my key arguments:

First, through the new approach to IT security issues, a field where never-ending novelty is no longer new… We are in a multi-platform era and any CISO should think to data security challenges from duality perspective.  How to improve security posture and resource efficiency at the same time. Data protection is at the same time a management and an IT challenge, covering a lot of vulnerabilities points from access controls and privileged user management, to data encryption and prevention, to policy and compliance deploying, and development of an effective data security culture for the whole company.

Second, the Conference Agenda, which balanced and alternated in a natural way keynotes speeches and new security concepts (Mark Child – CEE Security Practice Lead IDC, Liviu Stoica – president Agency for Romanian Digital Agenda, Gabriel Nicolaescu – Novatech, Puiu Leontescu – Palo Alto Networks, Marian Gheorghe – Telekom)  with discussion panels (CISO perspective: CEC Bank, Omniasig VIG, Dacia Renault and Client and the Vendor: Urgent Targus, Novatech, Palo Alto Networks) , live demo  and two dedicated breakout sessions focusing on of hottest  subject of the moment: The WannaCry Impact for security industry and the new EU regulation 2016/ 679 concerning the personal data privacy (GDPR).

Third, the professional quality of the speakers and discussion panels participants. Personal, for me, it was a very nice surprise to hear and to meet top-level professionals, with long-time and rich expertise in their activity areas like Gabriel Nicolaescu – BDM Novatech, Puiu Leontescu – System Engineer Palo Alto Networks, Cristina Metea – Legal Adviser Microsoft Romania, Catalina Dodu – Country Manager Atos Romania, Adrien Viaod – Field Application Engineer Kingston, Emil Gagala – Network and Security Architect VMware, and Alex Balan – Chief Security Researcher Bitdefender.

Fourth, and somewhat related to the previous one, was the active presence with presentations and especially comments on the personal experience of a very representative CISO & CIO pool, from all essential industries for protecting information, like banking (Razvan Grigorescu – Information Security Manager/ CISO CEC Bank, Cristian Goiceanu – CSO & Executive Director, BCR, and Andrei Vilcan – Head of Information Security, Banca Transilvania),  insurance (Adrian Baciu – CISO Omniasig VIG), manufacturing (Daniel Dinu – CISO Dacia Renault), utilities (Eusebiu Rotaru – IT Infrastructure Manager Electrica Distributie), telecom (Marian Gheorghe – Business Segment ICT and Sales Key Accounts Director Telekom) and logistic services (Marian Pletea – CIO Urgent Cargus), until to the governmental representatives (Liviu Stoica – President. Agency for the Romanian Digital Agenda).

Fifth, the professional involvement of IDC staff, which well managed a very difficult event. I know from my own experience the necessary efforts to better organize such international event. It was a nice surprise for me to note the professional infusion brought by the new team of  IDC Romania, active represented during all-conference by Alina Georgescu – Country Manager and Razvan Savu – Senior Consultant & Senior Research Analyst. Besides the effervescence of the young team, a great value contribution to the event success was conferred by the presence of Mark Child, a regional information security expert with a rich experience in IDC’s research projects since 2004.

So, is not time and space to write here more details about the Roadshow presentations. This will be included in next articles. What I consider important to point here are three moments with large impact for all audience.

The hacking live demo sustained by Senior Information Security Consultants Gabriel Avramescu from Bucharest and Radu Stăneascu from Bruxelles show us how simple is for a hacker to penetrate our computers and to destroy/ steal critical data, by a simple access on a malicious site. It was a very simple technical live demo showing how easy is for any medium experienced hacker to penetrate our systems In the absence of elementary protection measures and cyber security culture.

Another interesting moment was the discussions panel moderated by Razvan Savu from IDC, dedicated to a real case: the business transformation process faced by Urgent Cargus, a former Romanian company acquired by Deutsche Post DHL in 2008.  Operational problems and the challenges caused by the lack of integration of the platforms and systems was the main discussion subjects, and in the same time, the challenging issues opened by Marian Pletea – CIO Urgent Cargus to Gabriel Nicolaescu from Novatech, and Puiu Leontescu from Palo Alto Networks. Both specialists offered their general strategy for the concrete case solving, commented and amended by the Urgent Cargus CIO.

Finally, a few words about a special panel session dedicated to GDPR, moderated by Andreea Lisievici – Data Privacy Lawyer and having as guests Cristina Metea from Microsoft, Catalina Dodu from Atos, and  Cristian Goiceanu – CSO & Executive Director at BCR. As I know it was one of the first UE regulation debate sustained by private company representants, included in a security conference. After a short introduction in the new GDPR regulation made by Andreea Lisievich, participants discussed the vital importance for any company to become compliant with this regulation. Special attention has been given to the new provisions of the regulation that will enter into force on May 25, 2018, and what attitude must be adopted by any company operating with personal data to comply with the new provisions. Other important issue discussed:

  • Errors of interpretation that may arise from the current Romanian translation of the Regulation
  • What are personal data involved
  • Who and How is processing personal data
  • Which are the situations a DPO role is necessary?
  • Which competencies should a DPO have?
  • How important are the data incidents announcements
  • When is necessary to announce the citizens about a possible personal data incident?
  • How should citizens react when they receive a possible incident notification?
  • Which are specific problems for a Cloud services provider?
GDPR is a big challenge for any personal data operating companies. There are a lot of unclear issues related to “What we have to do” action plan. Follow the actions proposed by the GDPR Ready initiative to get answers to the issues raised by personal data processing compliance in real time.


Concluding, IDC Security Roadshow, 2017 edition was something new. A new event concept for a very sensitive subject: information security. A well balanced and interesting Agenda. A very high professional level of participants. professional high level. A very representative presence of big companies CISO. A very important contribution to IDC organising team during all the event.

The Digital transformation hurricane is involving a lot of new technologies, opening the Pandora’s Box for a lot of new threats to cyber security. In order to prevent and to limit any vulnerability, important is to know this threat, to manage the associated risks, to develop a company culture for data protection, and to implement a business continuity strategy.  

Digitisation is here and is coming with unprecedented challenges for CIOs

More than 200 experts, IT managers and technology leaders gathered this year to the National Conference of IT Managers from Romania to discuss a new vision of the business world in the Digital Age, whose main pillars are Cloud services, new technologies, productivity, mobility, and data analysis.  

Organised by CIO Council Romania and Cariere magazine on 30 March, at Radisson Blu Hotel Bucharest, the CIO Council National Conference 2017 was moderated by Yugo Neumorni – President CIO Council Romania and IT Director Hidroelectrica, Carmen Adamescu – Partner, Head of IT Advisory Services at EY Romania and Gianrodolfo Tonielli – Managing Director at Accenture Technology Services in CEE. Great topics contributed to the fifth edition of the conference success, driving the main conference sessions and discussion panels like “Digital Transformation: from technical to business strategies and mindsets Capabilities”, “Cybersecurity. Open SI vs. Secure IT. The Dark Side of the Cloud” or  “Innovation is the sole future of business “.

A digital economy is based first of all on a smart society, focused on people, where business and social revolutions are more than relevant. The everyday impact of technology on people’s lives is not only related to the level of experience. Is related to everyone change. “Digitisation is not a phenomenon of which we speak in the future tense. It is here and comes with unprecedented challenges for CIOs in companies. We are in the digital age, in the era of robots and artificial intelligence, and in the cognitive era,” said Yugo Neumorni, President CIO Council Romania in the Conference opening speech. „Companies, businesses and the whole society turn in a manner difficult to predict in a few years ago. CIOs must be the right hand of executives and should be included on the boards of companies as their role is decisive, both for remodelling business and for prevention and protection against cyber-attacks.”

Every IT professional is interested today in megatrends that dominate business climate. “We must think how to prepare and how to help our customers, looking not only at our industry but also what others do”, said Emin Alper Karacar, Partner at Advisory Services EY Central & Southeast Europe in the first keynote speech from the Conference. Looking to the main IT trends, Marius Antonie – Technology Consulting Manager to Accenture, said “Technology must adapt to our needs, not vice versa. There must be a partnership between us and technology, we must make technology to work for us “. The statement was supported by a robot live demonstration with a machine ready to understand and to execute human commands and to assign a task to other intelligent devices. You can watch the robot demo below.

Looking to the human position in this relationship with intelligent technologies, we have to recognise that disruptive technology put great pressure on people’s position from the current job market. “Surprise, people are the most important. We recognise that technology shapes the world, but the key is still represented by people, what matters most is the man “, highlights Corina Gonteanu Strategic Marketing Director of ManpowerGroup Europe. Cristian Paţachia-Sultanoiu, Development & Innovation Manager at Orange Romania presented the company’s vision on new innovations, with a comprehensive review of the Alba Iulia smart city project, the first big smart city project in Romania, based on public Wi-Fi hotspots with secure Internet access in public areas, public transport smart solution, media and communication platforms and reporting municipality system based on LoRa WAN infrastructure with communicating devices connected to the Internet and public lighting management solutions.

In the security and safety for the digital environment panel Catalina Dodu, Country Manager at Atos IT Solutions and Services Romania pointed out some essential things. “When it comes to cybersecurity, there are two types to organisational: those who have been attacked and those that don’t know they have been attacked. Hacking is no longer the work of a bored teenager; it has become an economy supported by companies and in some cases, state actors,” warned Catalina Dodu.

Foto Credit: CIO Council

The third session of the conference entitled “Innovation Is the Sole Future of Business” was opened by Bogdan Tudor, Vice President CIO Council Romania, CEO of Startech Team, who explained the concept of “Digital Transformation Company for Exponential Growth”. “It’s the best time to work in IT because you are connected to huge opportunities opened by the changes brought by technology. We must take advantage of a world in constant change. Every revolution is a great opportunity … for those who are prepared to take advantage of it,” said Bogdan Tudor.

Dragoş Dincă, IT Director at the Romanian Post tried to offer an answer to sensitive questions: “Will Robots destroy jobs?” “Is Romania ready for such a revolution?” Dragos Dincă believes that will create jobs, but that “we must build a trusted environment, both at the country level and organisational level. In addition, it can provide alternative jobs for those who might lose jobs as a result of automation, using retraining programs.”

Finally, Cristian Cucu, CIO at Romanian Government CIO Office said that the overall situation is delicate and we must look to the CIO from a perspective of Business Intelligence. “CIO’s need to be on the board of management to solve problems and to point out some other things really is a gap, but we must take advantage of the huge accelerator technology.”

Elita managerilor IT din România se reunește pentru a discuta urgențele transformărilor din era digitală

A devenit o tradiție ca în fiecare an asociația CIO Council România să organizeze o conferință națională, în care pe lângă membrii asociației, directori IT din importante companii participă reprezentanți ai comunităților internaționale de business, analiști de piață și reprezentanți media.

Într-o perioadă în care cuvântul de ordine a devenit ”transformă-te ca să reziști în business”, rolul unui director informatic în cadrul oricărei organizații suferă ample mutații. Un manager IT devine dintr-un simplu specialist, coordonator al unui departament tehnic, un adevărat consultant de business și evangelist al tehnologiilor digitale pentru celelalte linii de business.

În acest context, este normal ca anul acesta Conferința națională a managerilor de IT din România să se focalizeze pe  noua misiune a managerilor IT de a facilita transformarea digitală într-un mod cât mai eficient și mai benefic pentru companie. Ediția a V-a a conferinței anuale organizată de CIO Council România și revista Cariere are ca generic: „Digital Era. The urge of business transformation” – A început aventura transformării digitale!” și va avea loc pe 30 martie 2017 la Hotel Radisson Blu din Bucureşti, sala Atlas. Evenimentul va reuni peste 250 de profesionişti şi manageri IT, CIOs şi COOs, oferindu-le acestora o excelentă ocazie de a discuta despre top 3 preocupări majore ale specialiştilor IT: Alinierea (în top în ultimii patru ani), Securitatea (în creştere în ultimii doi ani) şi lipsa de competențe tehnice în Analytics, dezvoltare de software, securitatea informatică și domeniul Cloud.

CIO Council este Asociaţia Directorilor de Tehnologia Informaţiilor şi Comunicaţii din România şi reuneşte peste 80 de membri ce deţin sau au deţinut funcţia de Chief Information Officer/Director IT în mari corporaţii româneşti sau multinaţionale din domenii diverse de activitate.

Ediţia de anul acesta a Conferinței își propune să lanseze dezbaterea despre lumea digitală şi impactul acesteia asupra mediului de business, provocând, alături de cei mai influenţi jucători din piaţă, răspunsuri la marile teme ale momentului:

  • Transformarea digitală: de la capacități tehnice, la strategiile de afaceri și mentalităţi;
  • Viitorul digital al afacerilor: R&D şi design cu ajutorul realităţii augmentate, manufacturare cu ajutorul roboţilor, lanţuri de aprovizionare prin depozitare automatizată, camioane şi drone fără şoferi, vânzări prin e-commerce, self-service şi licitaţii online, marketing prin CRM şi publicitate targetată, având la bază Big Data Analytics, servicii prin e-banking,  comunicaţii mobile, divertisment şi educaţie online;
  • Digital Banking. Suntem pe cale să asistăm la dispariţia băncilor tradiţionale?
  • Noul rol al unui CIO în contextul transformării digitale;
  • Inovaţia și valoarea adăugată pe care aplicațiile digitale inteligente o pot aduce într-un context comercial și social;
  • Forţa de muncă digitală. Suntem pregătiţi să integrăm nou-veniţii în departamentele noastre IT?

Conferinţa va fi moderată de către Yugo Neumorni, Preşedinte CIO Council România şi Director IT&C, Hidroelectrica,  Gianrodolfo Tonielli, Managing Director for Accenture Technology Services in CEE şi Carmen Adamescu, Partner, Head of IT Advisory Services, EY România.


Yugo Neumorni, Presedite CIO Council Romania, Image source:CIO Council


Economia globală intră într-o nouă eră, Era Digitală, care atrage după sine provocări nemaiîntâlnite pentru companii. Tehnologia creşte în ritm exponenţial şi ne redefineşte lumea cu o viteză incredibilă. Ea ne modifică totodată mediul de afaceri schimbând total felul în care trăim, muncim şi comunicăm. Acum este momentul pentru CIOs şi Directorii IT să preia iniţiativa şi să ofere mediului de afaceri instrumentele de care au nevoie pentru Transformarea Digitală a companiilor,” declară Yugo Neumorni, Președinte CIO Council România. ”Este momentul ca CIO sa iasă din sala serverelor, să ocupe un loc în Board-ul companiior şi să îşi asume adevăratul rol de Chief of Information, care gestionează datele companiei, rolul de evanghelist şi contributor cu rol strategic, vital pentru tehnologizarea şi digitalizarea companiilor. Este timpul nostru”.


La ediția din acest an vor mai participa cu prezentări: Cătălina Dodu, Country Manager, Atos IT Solutions and Services România, Cristian Paţachia, Development & Innovation Manager, Orange România, Gianrodolfo Tonielli, Managing Director for Accenture Technology Services in CEE, Marius Antonie, Technology Consulting Manager, Accenture, Emin Alper Karacar, Partner, Advisory Services  EY Central & Southeast Europe IT Advisory Leader, Radivoje Trandafir, Regional Director CEE, Interoute, Dan Gavojdea, Security Regional Sales, Cisco Systems, Codruţ Săvulescu, Chief Solution & Marketing Officer, Huawei România, Bogdan Tudor, Vicepreşedinte, CIO Council România, George Lazăr, Board member, CIO Council România, Eugen Schwab-Cheşaru, Vicepreşedinte – Central & Eastern Europe Operations, Pierre Audoin Consultants – A CXP Group Company, Nikos Sampanis, Country Manager, SE Europe, Forrester şi alţii.

Pentru înregistrare și amănunte despre Agenda conferinței și speakeri accesați pagina oficială a Conferinței: 


Are you ready for Romanian IT&C Directory 2017?


Today you still can register for the 17th edition of Romanian IT&C Directory, a reflection of the local market realities and perspectives.

From 17 years Romanian IT&C Directory is the ambassador of the Romanian IT&C industry to CeBIT and other important international fairs. This Directory’s edition has as main topic Digital Transformation: Technology with NO Limits!

As is better-known CeBIT is the biggest IT industry of the year, becoming “Global Event for Digital Business”. From several decades digital technologies are playing a key role in boosting the efficiency of engineering and production processes. But digital transformation is revolutionizing now conventional business models, disrupting supply channel and generating new business models. Digitalization is changing the rules of the game. The digital economy carries the promise of unlimited opportunities. This is the reason the main logo of CeBIT 2017 is “d!conomy – no limits”.

banner-rid-300x250px-01-01Digital economy is here, is happening now, and is part of a deep transformation of everything. Actual edition of the Directory is focusing on these realities, focusing on few main subjects like:

  • Overview of Romanian IT&C market: interest poles, main innovation and economic trends
  • Which is the point of view of the local market actors?
  • 5 sections and trends: Cloud, Data Security, Big Data, Communications & Transportation, and Mobility;
  • Exhaustive catalogue of IT&C Romanian companies;
  • Legal, regulations, and other useful info related to local market.

For more details and Directory Registration just follow the link:

Or call me to put in contact with the Romanian IT&C Directory 2017 editors.

Vă așteptăm la ROCS 2016!


Dacă e Noiembrie, este ROCS… Iată-ne așadar la cea de-a 22-a ediție ROCS (Romanian Computer Show)!

Fără îndoială, ROCS-ul este cel mai longeviv și mai tradițional eveniment B2B de pe piața IT, organizat de cei mai experimentați specialiști în IT media pentru profesioniștii IT și nu numai. Căci în epoca cunoașterii și a transformărilor digitale, orice proiect informatic nu mai reprezintă de loc un simplu proiect IT ci adresează toate liniile de business și nivelele decizionale ale unei organizații, precum și ecosistemul acesteia.


Am fost și la RoCS 2014, ediția 20…

Vă așteptăm Miercuri 23 Noiembrie 2016 începând cu ora 9.00 la Hotel Double Tree by Hilton Bucharest ca să discutăm despre Transformarea Digitală a economiei și care este impactul inovațiilor tehnologice în business, dar și în viața noastră de fiecare zi.

Ca membru al echipei care începea odiseea ROCS  acum 22 de ani și ca partener tradițional al organizatorilor din anul 2000 încoace, voi participa activ și la actuala ediție, unde vă invit atât la  dezbaterea din deschiderea evenimentului, care are ca temă ”Transformarea Digitală – Optimizarea aplicațiilor IT în Lumea Digitală”, cât și la prezentarea cloudmania din ce-a dea doua sesiune a evenimentului, unde vom vorbi despre ”Cum putem implementa o strategie efectivă pentru Cloud”.

RoCS este un eveniment organizat de iBusiness Romania și Agora Group, o echipă de oameni inimoși, care reprezintă cele mai titrate grupuri de media IT și care de mai bine de 25 de ani se ocupă cu furnizarea de informații și servicii de mare valoare către piața din România.



Participarea este GRATUITĂ!

Înca mai aveți timp să vă înregistrați pe site-ul RoCS 2016

Pentru AGENDA si alte informatii intrați AICI



Google Cover

Google Arts & Culture Homepage

Like all those who love culture, I like to travel and visit historical sites, castles, and museums. To support my passion, I gathered in time an entire library of guides, atlases, albums and catalogs for all the places I love and that I like to visit them occasionally. A few years ago I was particularly pleased when I discovered a Website that allowed me not only to meet again places and famous galleries but also to explore museums beauties where I’m not sure I can get. At the time, the Google Cultural Institute’s site was called Google Arts Project, providing access to over 100 museums, collections, attractions and famous places around the world. And this was amazing.

On June 19th this year, Google Cultural Institute just announced the new Google Arts & Culture website and app. Available on iOS and Android, the new app helps us explore the digital heritage of the World. Like the well know search engine, Googles’ new art & culture portal let us explore anything from the cats in art since 200 BCE to how is used red color in Expressionism or learn about Monet’s 50 shades of gray. And this is wonderful.

A project history

Google Trike

Google Street Camera visiting special places

5 years ago, Google Cultural Institute announced Arts Project, a Website collection which lets users browse most famous collections with thousands of works of art, available online in extraordinary detail. Using existing solutions like Picasa and App Engine, a Google enthusiastic team managed by Amit Sood developed a new virtual museum walking indoor technology based on Google Street View.  The project is one of the amazing results of “20-percent time”, an internal initiative released by Google by which employees were encouraged to spend 20% of their time working on an innovative project of large interest.

In 2011, the releasing moment,  the Arts Project Website offered virtual walking access inside 17 of the world’s famous art museums, including The Metropolitan Museum of Art and MoMA in New York, The State Hermitage Museum in St. Petersburg, Tate Britain & The National Gallery in LondonMuseo Reina Sofia in Madrid, the Uffizi Gallery in Florence and Van Gogh Museum in Amsterdam.

Google Amit Sood

Amit Sood, director of Google Cultural Institute and initiator of Google Arts Project

The difference between Google Arts Project and many other Website art collections is described in an interview by Amit Sood, initiator and manager of Arts Project, and director of Google Cultural Institute from 2013: “The difference between this and a lot of other websites is that every single image is in extremely high resolution, as well as enriched with a whole host of tools and metadata. For example, you look at a museum’s Vermeer, zoom into it, compare it with another one, and then take a virtual walk through the museum by using our street view technology.”

How technologies develop digital culture

With new clothes, the popular site of Google Cultural Institute is already known by art lovers. But fewer knows are the technologies that facilitate our virtual walk through the galleries of the most famous museums in the world.

Between first innovations adopted by Google Arts Project was the indoor version of Google Street View camera. This 360-degree system was essential to capture gallery images by pushing the camera ‘trolley’ through a museum. Street View was also integrated with GPS location capture, and with Picasa, to enable a seamless transition from gallery view to microscope view. To take high-resolution photos of the artworks within a gallery were also used professional panoramic heads Clauss Rodeon VR Head HD and Clauss VR Head ST. Finally, the Art Project has been integrated with Google’s social media platform (Google+) to enable users to share their personal collections with their networks.

A series of new technologies was introduced in the last period to enhance the cultural experience of the digital visitors. Google Cardboard is already a popular virtual reality application based on the same name viewer. Few people know this quite simple device was created by David Coz and Damien Henry from Google Cultural Institute in Paris, as part of the same “20 percent time” initiative with the aim of inspiring a more low-cost model for VR development. Cardboard tours are available at this moment for 20 locations, including the Valley of Temples.

Worldwide digital heritage images capture and storage are possible due to a special Art Camera system developed by Google to capture the finest details of museums and collections artworks. The Art Camera is a robotic camera, custom-built to create gigapixel images faster and more easily. A robotic system steers the camera automatically from detail to detail, taking hundreds of high-resolution close-ups of the painting. A laser and a high precision distance sonar system are used to make sure the focus is right on each brush stroke. A software application brings thousands of close-up shots into one single gigapixel image.

Using Art Camera system, Google Cultural Institute added in a very short time more than 1,000 ultra-high-resolution images of classic paintings and other artwork by Monet, Van Gogh and many others. Previously, Google’s collection included only about 200 digitizations, realized in five years of photo capture efforts.

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Google Art Recognizer

Another digital facility introduced by Google Cultural Institute is the Art Recognizer, an experimental new feature that helps visitors learn more about the art they’re looking.  Recognizer app works by pointing the phone’s camera on any art object. Google’s software recognizes the work and provides to user phone encyclopedic multimedia information about the artist and his masterpiece. The major distinction between Art Recognizer and other audio tours is that it doesn’t require visitors to follow a prescribed path through the museum. The Beta version of Art Recognizer is now available at London’s Dulwich Picture Gallery, Sydney’s Art Gallery of New South Wales and the National Gallery of Art in Washington DC.

A tip for those who love Loire Valley

If you like to travel in France and if you love the Valley of the Kings, here is a link where you precisely will enjoy…

The Loire Castles selection proposed by Google Arts & Culture let us explore in online exhibits, virtual tours, videos and thousands of high-quality images all the historical places between Sully-sus-Loire and ancient fortress from Angers, including the royal Loire’s jewels from Amboise, Blois, Chambord, and Chenonceau.

Enjoy all of these!


Digital Transformation as natural selection: you become Digital or disappear…

Digital transformation natural process

Organisations that engage in the digital transformation must know that this is not about a simple IT project. There is not a simple process of awarding procurement and implementation as in any project of computerization. It is a natural business selection.

Digital transformation strategy is not simply a budgetary balance relaxation by migrating infrastructure expenditure to OpEx. Is not an easy BYOD project. Is not a simple alignment with the new methodology. Is not a Cloud migration project just for the reason to have a less expensive “fashionable” solution. Is not a social media campaign to raise awareness of the ecosystem of partners and customers.

Digital transformation is primarily a comprehensive business process. Is a process of natural selection. Either adopt digital technologies or disappear… It is a radical change of old processes and business models. It is a cultural change acceleration of digital skills that have become inherent in the business. It is a conscious assimilation and coordinated innovation, without which things cannot work on.

Collaborative economy coverA recent IDC study shows that 35% of the lines of business (LOB) in Central and Eastern Europe turn to providers of IT solutions as the first step in the process of assimilating technological innovation, while 28% of them are calling the very beginning of the process buying. In fact, only 27% of IT projects are funded from departmental IT budgets.

What will follow after the current wave of innovation, assuming that nearly all organisations will become digital? Certainly, a new disturbing wave will occur…

IDC believes that soon we’ll talk all about convergence … IT industry, which in the first trench of the digital transformation process has reached certain limits. It reached an ecosystem boundaries differences between traditional hardware providers, software developers, IT service providers and telecommunications disappeared. Technology providers combine different IT components in packages of services that is charged per-use. Many players in the IT industry were released in non-IT businesses. Mobile payments, technology Near Field Communication (NFC), friend-to-friend payment solutions or exchange P2P are examples of areas where high-tech companies have begun to expand in a market controlled until now only by players from the financial industry.

An Accenture study in North America showed that 72% of people born after 2000 is more accustomed to generating financial transactions from a communications operator, a store high-tech or a post office, but at the headquarters of a bank.

Convergence resulting from the wave of digital transformation will gradually affect other sectors and organisations. As businesses become more digital, traditional boundaries between industries will fade.

Transformarea digitală este o selecție naturală, nu un simplu proiect IT

Digital transformation natural process

Organizațiile care se angrenează în procesul de transformare digitală trebuie să știe că aici nu este vorba despre un simplu proiect IT. Nu este un simplu proces de atribuire, achiziții și implementare ca în orice proiect de informatizare. Este o selecție naturală. Ori te transformi, ori dispari…

Transformarea digitală nu este o simplă strategie de relaxare a balanței bugetare prin migrarea cheltuielilor de infrastructură către OpEx. Nu este un simplu proiect BYOD de implementare a unui sistem pentru controlul echipamentelor mobile folosite de angajați în relațiile de business. Nu este o simplă aliniere cu cele mai noi metodologii. Nu este un proiect de migrare în Cloud, doar de dragul de a avea soluții moderne, puțin costisitoare. Nu este o campanie social-media de sensibilizare a ecosistemului de parteneri sau de clienți.

Transformarea digitală este în primul rând un amplu proces de business. Într-un fel, este un proces de selecție naturală. Ori adopți tehnologiile digitale, ori dispari… Este o schimbare radicală a unor vechi procese și modele de afaceri. Este o schimbare culturală de accelerare a unor deprinderi digitale care au devenit inerente pentru afaceri. Este vorba de o asimilare conștientă și coordonată a inovației, fără de care lucrurile nu pot să funcționeze mai departe.

În programul cadru Digital Transformation MaturityScape IDC sugerează că proiectele de transformare digitală necesită o abordare multilaterală care acoperă cinci domenii critice:

  • transformarea leadership-ului;
  • transformarea experienței;
  • transformarea valorii informației;
  • transformarea modelului de operare
  • transformarea forței de muncă.

Prin acest program IDC ajută organizațiile să își dezvolte maturitatea digitală, printr-o trecere gradată de la un stadiu de “dizidenți digitali” care folosesc inovațiile numai pentru a contracara amenințările, la cel de “perturbatori digitali”, care își asumă rolul de pionieri ai industriei digitale pentru a reface modelele de business și piețele existente. Sau chiar pentru a crea altele noi.

Un recent studiu IDC arată că 35% din liniile de business (LOB) din Europa Centrală și de Est apelează la furnizorii de soluții IT ca prim pas în procesul de asimilare a inovației tehnologice, iar 28% dintre acestea le apelează chiar de la începutul procesului de cumpărare. De fapt, doar 27% dintre proiectele IT sunt finanțate din bugetele IT departamentale.

Ce va urma după actualul val de inovație, presupunând că aproape toate organizațiile se vor transforma digital? Cu siguranță o să apară un nou val disturbator…

IDC crede că în curând  vom vorbi cu toții despre Convergență… Industria IT, aflată în primele tranșee ale procesului de transformarea digitală, a ajuns la anumite limite. A atins granițele unui ecosistem în care diferențele dintre furnizorii tradiționali de hardware, dezvoltatorii de software, furnizorii de servicii IT și telecomunicații au dispărut. Furnizorii de tehnologie combină diferite componente IT în pachete de servicii în care se plătește per-utilizare. Mulți jucători din industria IT s-au lansat în afacerile non-IT. Plățile mobile, tehnologiile Near Field Communication (NFC), soluțiile de plată friend-to-friend sau schimbul valutar P2P sunt câteva exemple de domenii în care companiile high-tech au început să se extindă pe o piață controlată până acum doar de jucătorii din industria financiară. Un studiu realizat de Accenture în America de Nord a arătat că 72% din populația născută după anul 2000 e mult mai deprinsă să genereze tranzacțiile financiare de la un operator de comunicații, dintr-un magazin high-tech sau de la o unitate poștală, decât de la sediul unei bănci.

Convergența care rezultă din valul de transformare digitală va afecta treptat și organizațiile din alte sectoare. Cu cât companiile devin mai digitale, granițele dintre industriile tradiționale se vor estompa. Așa cum industria IT a reușit să integreze diverse componente complexe într-un singur serviciu de Cloud, ce ar împiedica băncile digitale să ofere servicii de ipotecare, asigurări, utilități, Internet, televiziune digitală și securitate odată cu finanțarea pentru o casă – adică tot ce ai nevoie pentru o nouă locuință – într-un pachet unic de servicii pay-per-use disponibil online? Dacă ne gândim bine, tehnologia și infrastructura pentru o astfel de convergență există deja …

logo_it_trendsO versiune a acestui articol a fost publicata și în revista IT Trends din luna iunie 2016 cu titlul ”Transformarea Digitală nu este un proiect IT”.

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How IDC Sustain CIOs in Digital Transformation Process

Photo Source: pixabay

Ten years ago any second slide from any IT corporate presentation started with inevitable title: “Networking Industry Challenges”… Five years ago the same introductory slide started with: “Internet resources challenges”. Now, every 8 from 10 corporate presentations from all industries are using as introductory buzz: “Digital transformation challenges”…

It’s interesting the digital transformation tsunami looks to disrupt in the same way all companies, from any industry, but IT providers are affected first of all. From the managerial perspective, the responsibilities for “What are next?” be involving at the same time CEOs, CFOs, CDOs, but first of all CIOs…

How is disrupted the CIO role in organization level

The disruption power of digital waves is leading CIOs to fundamentally change the traditional technologies issues. Until yesterday the main CIOs attribution was more related to IT operations management, packaged software deployment, security prevention and risk minimization, having as main goals the general systems stability and cost reduction.

Today CIOs are forced to embrace a more expansive view of their roles, involving direct participation in company’s revenues increasing, customer experience improving and digital strategy shaping.

Who should conduct digital transformation process?

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Photo Source: pixabay

Analyst community is still divided discussing the main role in the digital economy. While majority opinion shows that CEOs should have the main contribution in digital vision and strategy establishment, it is clear that the major role in the transformation process coordination should be played by CIOs.

Looking to the business implication at organization level, it’s hard to see the limits. The goals for different departments should be aligned internally like general strategy, operational issues and process evaluation also. At the same time, the leader who establishes the vision and strategy needs strong technology knowledge and a clear understanding of transformation processes as well.

Anyway the biggest issues in CIO’s leadership will be focusing on digital business needs function of the organization’s capabilities and resources availability.  According IDC FutureScape: Worldside CIO Agenda 2016 Predictions”, 66% of CEOs plan to focus on digital transformation strategies for 2016 having in CIOs the major players in leading every department through this shift. The same report shows not many CIOs are confident in their managerial skills, only 25% being confident in how they will drive new digital streams.

Organizations have to solve now this dilemma: CEOs need CIOs in conducting role of business transformation process but CIO’s majority looks to be not ready for this demanding role. Without CIO’s technology skills a company will have not the power to adopt the key drivers of digital transformations: innovation, integration and incorporation.

While digital transformation is crucial on business success IDC predicts that by 2018, 70% of digital transformation initiatives could ultimately fail because of „ insufficient collaboration, integration, and sourcing or project management. In order to have successful digital transformation in a company, the same study shows „leaders need to encourage cross-functional collaboration around digital initiative”. IT teams will also need to use the “maturity it has achieved in agile project management, integrated service management and enterprise security to support the transformation engine,” according IDC.

6 ways CIOs should conduct digital transformation in the enterprises

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Photo Source: pixabay

Synthesizing the main conclusions of specialists researches, we can discuss about six essential powers CIOs needs to win in today’s digital transformation war:

  • Digital strategy – CIO must be able to articulate a coherent digital strategy, aligned with business objectives and to make that well understood at organization level;
  • Technology innovative leader: will continue to be the main charge of any CIO able to build and deploy the basic high-tech requirements;
  • Transformation leader – CIO will play a key role in digital business vision, helping to align digital initiatives with business goals;
  • Leadership abilities – any CIO should have a leading position in the strategy setting and execution;
  • Operational and financial knowledge – CIO should understand and assimilate the better cost of digital processes, being able to estimate ROI metrics;
  • Establishing and deploying process standards – is also critical to IT to deliver into digital business potential.

Are CIOs prepared for transformation leadership role?

Big majority of researches are showing a negative answer. What we have gone to do in such a short time? The better solution is to assist CIOs with digital transformation consultancy support. Are CIOs opens up this assistance? They don’t have too many to choose if they want to be digital transformation drivers for their organizations.

Could we teach CIOs in digital technologies? The answer should be definitively yes: CIOs has the technical skill to understand the innovation and to promote the value of change.

Could be CIOs good managers? This is function of their entrepreneurial skills and the opening on business metrics. Statistics shows more than 40% CIOs are ready to become CEOs in the next few years. This is part of business transformation process. In IT and other technical industries the limits of CEO’s and CIO’s competences are not so pregnant.

In other industries we can assume a lot of CIOs having managerial and economic skills, but average CEO’s technical level is under the understanding limits. This is the reason for the lack of reaction to digital changes in large categories of managers.

IT Executive Program for the CEE CIO proposed by IDC

IDC recently announced the extension of his IT Executive Program in the Central and Eastern Europe (CEE) Region. What is IDC’s IT Executive Program? This is an IDC initiative already tested for the US market featuring a comprehensive mix of fact-based research and advisory services for IT managers from all industries. The main goals of the program are to help organizations of the region to maximize the effectiveness of their IT investments, advising them how to identify new opportunities, how to mitigate the risks, and how to perform in business transformation process.

IDC’s initiative is starting from the clear necessity to better sustain CIOs and business leaders especially from the industries that were not considered technology dependent until recently. “IDC’s IT Executive Program is tailored to support the CIO to understand what digital transformation means for his or her industry. The program is designed to empower the CIO to be a driver of innovation in the organization, to help the CIO define his/her new role as technology becomes more integral to the business, and to concurrently support the real need to “keep the lights on” by maintaining and optimizing the existing infrastructure, service levels, and unavoidable legacy systems.” says Tom Schwieters, VP of Sales for IDC CEE and MEA.

Which are IDC’s main strengths offered as tools for specific expertise in key industries?  First of all is the analyst task force. More than 120 regional analysts and another 1,000 worldwide collaborated last year helping CIOs in CEE to receive the best answer to many specific questions like:

  • How will big data impact the pharmaceuticals manufacturing market?
  • How can oil and gas enterprises adapt to digital office trends?
  • What technologies and vendors should a large utilities firm consider when implementing its private Cloud service?
  • How should a national emergency authority organize its IT team?


After that, IDC has a lot of experience sourcing from best practices and a deeply knowledge of specifics in each market. IDC developed also some analytical processes like IDC Maturity framework which enables the measurement of organization’s development in various tech areas and management flows, providing a valuable guidance to lead the company to the desired level of development. Other example is IDC “Concierge” Service delivered as annual subscription model to IDC’s research database, including direct inquiry access to IDC’s research analysts around the globe, or to different projects to meet CIOs specific needs.  Each CIO has to solve a specific set of challenges, and IDC’s flexible delivery model is designed to adapt to these needs.

“The IT Executive Program is our fastest growing line of business and our number one investment priority over the medium term. We are very excited to broaden and deepen our advisory to CIOs around the region as they embark on the digital transformation journey,” explains Jan Siroky, VP and head of CEE Region at IDC.

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IDC CIO Summit Vienna

Part of IDC’s support for CIOs are the specific events with different focus organised periodically around the CEE and MA regions. The next IDC event in Central East Europe is CIO Summit Vienna 20-22 of April,  organised in the imperial ambiance offered by Schönbrunn Palace.

The Summit will bring together top CIOs, thought-leading IDC analysts, and innovative vendors from 30 countries offering them good moments for networking, learning, and experience exchange. Having as key message: “Rise of the Disruptive CIO”, the main topics proposed by IDC’s analysts for this Summit addressing a lot of hot subject for this digital revolution period, like: real world experiences with the today and tomorrow key technologies (Cloud, Big Data, IoT), IT security for IoT, digital transformation in the Public Sector, banking OmniChannel, and others.

Simularea 3D ca pionier in Digital Manufacturing

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Forta inovatiei cu care vine tavalugul celor 4 cavaleri ai erei digitale: Cloud, Mobility, Big Data si IoT reinventeaza vechile modele de business, dar si multe dintre practicile instaurate de ani de zile. In manufacturing revolutia digitala schimba radical traditionalele procese, de la noile modele de gandire inginereasca, la integrarea prototipului digital in toate fazele fluxului de productie, automatizarea halelor, interconectarea masinilor, pana la fabricile inteligente bazate pe energii neconventionale care nu afecteaza ecosistemele.  

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Image Source: Pixabay

Unul dintre cele mai dezvoltate domenii si motor al evolutiei in stiintele ingineresti este Computer Aided Engineering (CAE). Reprezentand in mod implicit una dintre componentele high-tech din industria producatoare, impreuna cu instrumentele de design (CAD), platformele de aplicatii pentru inginerie au evoluat impreuna cu intreaga industrie de IT. Adica s-au adaptat la nevoia crescuta pentru putere de procesare, stocare, comunicare, rezolutie grafica imbunatatita, dar si de reducere a costurilor.

Cum poate fi afectat de noile tehnologii un domeniu care in eseta este tehnologic? Raspunsul este simplu: INOVATIA. Ca si in cazul altor domenii aplicative, inovatia se poate adopta relativ usor. Mai greu este sa schimbi deprinderile si obiceiurile consolidate prin folosirea vechilor tehnologii. In cazul industriei producatoare mutatiile afecteaza intreg ciclul de realizare a unui produs, de la concept, la planificarea inginereasca, la proiectare, la testare si la introducerea in productie.

Dar cum poate fi afectat de inovatie un domeniu prin excelenta high-tech precum simularea ingineresca ? Raspunsul este simplu: tehnologiile de simulare si metodele de analiza nu se schimba. Ele se bazeaza pe aceeasi algoritmi, pe aceleasi scheme logice, pe aceleasi procese metodologice iterative de simplificare si de extrapolare. Diferentele apar la volumul mai mare de date care trebuie procesate. La nevoia de mai multa viteza. La spatiul mai mare pentru stocare. La conditiile mai bune de colaborare si la garantii sporite pentru siguranta datelor.

La toate acestea, in cazul pachetelor de aplicatii pentru inginerie, precum simularea bazata pe modele matematice, trebuie tinut seama si de mutatiile prin care trece industria de software. Vechile modele de licentiere “pe viata”, deosebit de laborioase si intens consumatoare de resurse au inceput sa fie inlocuite cu subscriptii bazate pe modelul: “platesc pentru cat folosesc, si folosesc atat cat am nevoie”.

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Image Source: Pixabay

Conform unui raport „Research & Markets” piata mondiala de engineering software a fost evaluata la 19,98 miliarde de dolari la nivelul anului 2014 si este preconizata sa creasca cu o rata medie de 12,4% pe an in perioada 2015 – 2022. In viziunea firmei de cercetare, piata globala de engineering software defineste nivelul de utilizare al urmatoarelor categorii de aplicatii: Computer-Aided Designing (CAD), Computer-Aided Engineering (CAE), Computer-Aided Manufacturing (CAM), Electronic Design Automation (EDA), si Architecture, Engineering, and Construction (AECAceste aplicatii software sunt folosite in mai multe discipline de inginerie precum: electronice si comunicatii, inginerie electrica, inginerie de proces, inginerie chimica si inginerie mecanica. Motoarele dezvoltarii pietei de engineering software sunt automatizarea proceselor industriale si cererea crescuta de solutii integrate pentru analiza si proiectare a sistemelor de inginerie.

Un prim pas in evolutia proceselor de simulare a fost diferentierea treptata de aplicatiile traditionale de proiectare asistata (CAD). In multe cazuri simularea este un proces mult mai laborios decat proiectarea. Nivelul de specializare cerut este diferit. Putini au o viziune globala asupra intregului flux de productie, iar nivelul de specializare individuala este din ce in ce mai sofisticat.

Un impact major in reducerea spectaculoasa a costurilor, cresterea calitatii si a vitezei de lansare a noilor produse pe piata a fost migrarea aplicatiilor de simulare in Cloud. Cativa dintre vendorii traditionali de solutii de inginerie si proiectare au inceput sa ofere servicii SaaS alternative la aplicatiile de simulare cu licentiere perpetua. Dar cum inca foarte multe instrumente si functionalitati erau dependente de infrastructura utilizatorului, nu se poate discuta de o implementare bazata 100% pe Cloud.

Ce este spectacular in procesele de simulare bazate pe Cloud este mixul dintre solutiile ce incorporeaza cele mai elevate tehnologii si puterea sporita a acestora conferita de revolutionarele beneficii aduse de modelul Cloud. Suntem aici in fata unei combinatii Win-Win ce cumuleaza avantajele competitive “clasice” oferite de modelele de calcul bazate pe Cloud precum: putere de procesare fara limite, resurse extinse de stocare, scalabilitate, flexibilitate, usurinta dezvoltarii si a implementarii, facilitatile de administrare si garantia standardelor de Securitate si beneficiile specifice oferite de algoritmii de simulare precum mecanica structurala bazata pe Analiza Elementelor Finite (FEA), controlul dinamic al fluidelor (CFD), precum si analiza termodinamica, acustica sau analiza discreta a particulelor.

Intr-un articol viitor va fi prezentata o platforma de simulare 3D dezvolatata 100% in Cloud, accesibila prin intermediul unui simplu Browser si a unei conexiuni Internet, cu instrumente puternice bazate pe standarde deschise, disponibile ca servicii SaaS, pentru care “platesc cat lucrez”.  

Urmariti rubrica de ☁Engineering din cloud☁mania!


Romania is Surfing on the Digital Wave


The Digital Wave has not boundaries. There is a range of evidence that Romania is on an upward trend in terms of new technologies assimilation. Traditionally mapped on emerging-market model, Romania become a country where the IT industry contribution to the GDP is surpassing that of Agriculture … Many of the innovative technologies generating a disruptive reactions in mature economy, are naturally assimilated in Romania. The business value of Romanian Cloud solutions is recognized in EuroCloud international contest.

Romania has been one of the best-performing economies in the European Union in 2015, with a GDP growth rate estimated at 4%. New reports are showing this performances may continue to improve this year, with 5% average GDP growth due to tax cuts and salary increases, which may further boost domestic consumption and may bring new investors to the country.

A country where IT industry has 2nd contribution at GDP

With more than 7.5% growing in last year, and 6% estimated contribution to country GDP, IT&C is one of the fastest growth industry. Practically IT is 2nd contributor in Romania’s 2.9% economic growth, more than agriculture contribution. IDC expects IT spending in Romania to grow at a CAGR of 2.4% over the five-year forecast period to total $3.37 billion in 2017. According EU Digital Agenda 2020 projections Romania will reach EUR 2.4 billion in IT&C investments, representing +13% GDP growth, + 11% employment growth, and 2% decline in administrative costs. From EUR 850 million expected from EU Operational Program funding, more than EUR 30 million will be Cloud computing investment.

With +520 Euro million spending in 2015 (IDC), Romanian Cloud computing market is well positioned in regional landscape due to its strong networking infrastructure, low cost high speed Internet and a very skilled human resources base. The market potential is driven by the nature of Romanian Cloud providers, represented by international vendors (offerings SaaS; PaaS, IaaS), local players (represented by traditional service providers, SI and ISV), and webhosting & telco providers.

Cloud adoption key drivers are related to:Bucharest

  • The Impact of Cloud Computing on the IT Industry
  • Penetration of Broadband and the Internet
  • Large acceptance of Outsourcing Delivery Model
  • Level of Virtualization Adoption
  • Licensing Policy of ISVs

Big companies are looking to the Cloud

In his Cloud penetration research CIO Council is showing more than 61% from big and very big companies are using Cloud services, 36% already implemented private Cloud infrastructure, 7% public Cloud services and 18% different forms of hybrid Cloud. (“Cloud Adoption, IT Strategies from Business perspective” – CIO Council Romania). Most important drivers for big companies are scalability, development time, and cost reduction.  Security, data & services availability, and legal issues are considered as main inhibitors.  Most popular SaaS are e-Mail & Office Suites (44% of answers), CRM (33%), and ERP solutions (30%).  “Cloud Adoption, IT Strategies from Business perspective” study of  CIO Council Romania (2014) is based on 107 large and big organizations, 48% of them having more than 100 Million Euro turnover, and 58% estimated value over 1 Million Euro for IT budget.

Small and medium companies needs Cloud benefits

Romanian SMB market interest for Cloud and new technologies adoption is real, being dependent of performing applications, remote access, power processing and storage facilities. In GFK/ Intel market research (2014 – 100 SMB companies, 50-200 employers) the main results are showing the main benefits offered by Cloud services are: synchronization and remote access to data and services (75%), fixed cost offered as utilities services (36%), processing and storage facilities (32%). Main threats related to Cloud in SMB vision are data privacy (45%), lack of budgets (40%), and data lost (32%).

Romanian ISV and Start-ups competing on EU Cloud market

Romanian Cloud market aspiring to the mature stage is confirmed by the active participation of local ISV and small developers to international contest organised by EuroCloud Europe:Euro Cloud award-logo

Opportunities and growth drivers

As part of the EU accession, Romania gained entry to EU IT&C programs and an inflow of funds, designed to assimilate the country into the EU’s broader Information Society. EUR 850 million is expected to be secured from the European Operational Program funding during 2014-2020. This will ensure continued support of structural funds for IT&C development over the medium term.

According EY estimations (Romanian Business Digest, August 2015) Romania’s GDP growth will average 3.4% annually during 2015-2019, while real private final consumption is forecast to average 2.7% annually over the same period. The bullish growth outlook will boost the IT market via higher levels of consumer and business confidence.

Policy reform will be another important driver of IT market development, reinforcing the positive medium term outlook for the market. Deeper integration into the European policy umbrella is expected to facilitate growth not only in outsourcing, where Romania is a regional leader, but also in more advanced IT services such as cloud computing.

Software will experience less stellar growth, with the ERP market only at an early phase of development, where larger companies and organizations are still the major driver. However, enterprise resource planning has reported 20% growth and looks set to remain a major opportunity as businesses invest in cost saving efficiency measures to modernize and compete at the European level.

Real potential for Cloud industry development

We are confident in Cloud future in Romania. According to some local studies business solutions developed in Cloud will grow with an average 15-20% each year, market potential being estimated at + Euro 200 Million until 2018. SaaS segment will represent according IDC more than 15% of the market sales in the next four years.  Most popular application in Cloud are ERP and CRM systems, with spectacular growing in the next future.

Concluding, we can assume in Romania Cloud industry is gaining a real, ascending trend. For Romanian industrial and business communities Cloud adoption is starting to become more than a disruptive factor. Cloud is a reality.

This article was also published in Romanian IT&C Directory edited by iBusiness Romania.


Photo Source: Pixabay

Photo Source: Pixabay

Time is passing…Three years ago “Avalansa BigData” (EN: BigData Avalanche) was the first article published in cloud☁mania.

Logo Patrat Radu micBut this was not properly the beginning of my editorial activity. This was more than 20 years ago… The first blogging articles was already online versions articles published in business and technical media. cloud☁mania was from beginning an ambition. It was my wish to come with something new, something different in professional social media dedicated to IT.

Cloud wasn’t an arbitrary subject. From the start everything was designed for the Cloud. A big volume of data about Cloud existing. Huge volume of information received every day. All of these had to be better valued. From the beginning cloud☁mania was not a simple Blog. It was a platform for social development of a lot of activities related to Cloud computing technologies. After the first original articles and surveys, everything had start to be in a shape. A Cloud knowledge platform shape based on articles, studies, Webinars, business presentations, consultancy, partnerships, Cloud Catalogues, Cloud contest jury membership, international workshops, exclusivity interviews, international events, media sponsorship, education, trainings, specializations, certifications, careers, and what I better like: most interesting key studies and Cloud adoption success stories.

What’s happened with cloud☁mania in 3 years? Let’s figures talk:

  • +313 articles/ blog post
  • 22 Cloud categories
CCC4 Cover

Calalog Cloud Computing Romania, 4th Ed. Internet of Things.

Top 10 International Articles (English language) in the last year:

  6. IDC IoT Forum Bucharest: From Enterprise Assets Intelligence to Industrial Internet
  8. First IoT Catalog in Romania

Top 10 Local Articles (Romanian Language) in last year:

Sorin Mindrutescu - Oracle Country Leader Romania & Central Eastern Europe Cloud Leader

Sorin Mindrutescu – Oracle Country Leader Romania & CEE Cloud Leader

  1. DESPRE CLOUD SI STRATEGIA ORACLE DE TRANSFORMARE DIGITALA CU DOMNUL SORIN MINDRUTESCU (About Cloud and Oracle Digital transformation Strategy, with Sorin Mindrutescu)
  2. PRIMA CONFERINTA INTERNATIONALA IoT DIN ROMANIA (First International IoT Conference in Romania)
  3. CINE SE TEME DE UBERIZARE? (Who is Afraid Uberisation?)
  4. PUTEREA ANALITICĂ A SISTEMELOR FOG COMPUTING (Analytical Power of Fog Computing Systems)
  5. DISRUPTIVE NU SUNT TEHNOLOGIILE, CI MODELELE MUTANTE DE BUSINESS (Disruptive are not Technologies, but Mutant Business Models)
  6. DE UNDE AU APARUT FURNIZORII IoT? (From Where IoT Providers are Coming?)
  7. SUNTEM DESTUL DE INTELIGENȚI PENTRU VIITOARELE SMART CITIES? (Are We Intelligent Enaugh for the Future Smart Cities?)
  8. DESPRE ROCS DIN FATA, DAR MAI ALES DIN SPATELE CORTINEI… (About ROCS from the Front, but More from Back of the Curtain…)
  9. BATALIA TITANILOR CLOUD E ABIA LA INCEPUT (Cloud Titans War Just Beginning)
  10. DESPRE MOBILITATE IN CLOUD CU DOAMNA ANDREEA MARASESCU (About Cloud Mobility with Andreea Marasescu)

Most Appreciated Categories:
• PRACTIC • ABC • Research • Events • Media
Geographic distribution of cloud☁mania’s visitors
Here was an interesting phenomenon. If in the first year 2013 more than 70% from visitors were from Romania, in 2014 International visitors represented 57%, and in 2015 were more than 62% from yearly number of visits, and in this year beginning 66%… cloud☁mania’s visbility is now global. Visitor’s map is including now 136 countries and territories.

Globe CM

cloud☁mania Visitors Geographical Distribution


Top 10 Countries % from Top 10 Total

Coming back to figures, excepting Romania, Top 10 Visitors Countries are:
1. United States 25.38% from total visitor number (excepting Romania)
2. India 13.82%
3. UK 7.24%
4. Germany 4.44%
5. France 3.98%
6. Russia 3.53%
7. Italy 2,07%
8. Czech Rep. 2.03%
9. Canada 1.89%
10. Japan 1.71%

Looking to countries repartition on continents (Romania included):
Europe 42%
North America 28%
Asia 24%
South America 3%
Africa 2%
Australia 2%

What’s next?Business-Cloud-Direction-300px
A lot of projects are in 2016 agenda. At least two new editions of Romanian Cloud Computing Catalogue will be released. More focus will be on digital transformation and how business and industries are reacting to digital technologies. Digital transformation, digital industry, IoT, M2M, smart communities will be constant subjects. In the same time, Cloud computing evolution, second Cloud wave, Cloud migration, Cloud adoption, Cloud restriction, Cloud security, Cloud certification, Cloud standards, and Cloud specialization will continue to represent the main attention for cloud☁mania.

More activities for digital knowledge, digital transformation barometer, and Cloud in depth analyses will be the main development drivers for cloud☁mania in 2016.

“The best way to predict the future is to create it” said Peter Drucker.
Let’s create the new Digital Community!


ROCS 2015

Când? 24-25 noiembrie! Incepand cu ora 9:00

Unde? La hotelul Double Tree by Hilton, Nerva Traian 3A, București

Iata și ediția cu numărul 21 a ROCS-ului! Mulți dintre noi ne cunoaștem încă de la primele ediții… Suntem contemporani cu cele 21 de tehnologii care marchează tematic această ediție a RoCS! Le-am comentat, le-am experimentat, ne-am enuziasmat și am văzut transformările profunde în toate domeniile vieții noastre.

logo-RoCSCum ne vom transforma mai departe? Cum vom lucra, trăi și petrece timpul liber? Cât de mobile, de “sociabili”, de prieteni cu roboții vom fi? Și, nu în ultimul rând, încotro? Ce tehnologii noi vor apărea? Iată multe întrebări și posibile răspunsuri în cele două zile de RoCS unde vom asculta, vom analiza, vom dialoga și vom dezbate. Dacă vrem o schimbare reală, aici este unul dintre locurile de la care ea poate începe!

Ediția cu numărul 21 a RoCS, va fi deschisă de Eugen Schwab-Chesaru, Vice President – Central & Eastern Europe, PAC, printr-o expunere despre piața de software și servicii informatice care se află într-o perioadă de re-orientare cu impact profund atât în industria IT, cât și în companiile care utilizează IT în business-ul de zi cu zi. Vă invităm să urmăriți concluziile Survey-ului PAC “CxO 3000” care scoat în evidență tendințele majore din perspectiva celor ce vor cheltui zeci de miliarde de euro în următorii doi ani pentru soluții software și servicii informatice.

Nu ratați demonstrațiile de performanță în management prin utilizarea platformei digitale Dynatrace  care  asigură  succesul în businessul digital prin  remarcabila experiență de lucru cu clienții, prin accelerarea ciclurilor de lansare de noi produse și servicii, prin simplificarea operațiunilor, furnizarea de informații relevante și feedback pentru toate departamentele dintr-o companie: marketing, financiar, vânzări, CRM etc.

 Mai multe detalii depre program și speakeri

Participarea este gratuită.

Va puteți înscrie AICI


Ca și în cazul altor tehnologii considerate disruptive, sistemele Internet of Things (IoT) vor genera o serie de mutații care vor afecta modelele de business tradiționale și obiceiurile noastre de fiecare zi.

Se zice că inventatorul Nikola Tesla a făcut o predicție care i-a șocat pe contemporanii săi victorieni: “Când transmisiile fără fir vor deveni o realitate curentă, Pământul se va transforma într-un creier imens, capabil să răspundă prin oricare dintre părțile sale.” Nu am apucat să verific dacă Tesla chiar a spus asta, dar oricine ar fi făcut asta are un pic de dreptate. Astăzi la un secol distanță și în plină revoluție digitală, noțiunea de ”creier global” imaginată de Tesla nu mai este o utopie. Internetul a devenit rețeaua rețelelor și datorită noilor tehnologii de propagare wireless bazate pe conectori, triggeri, actuatori, taguri RFID, locatori GPS sau accelerometre. Peste 5 miliarde de astfel de dispozitive servesc deja comunicațiile IoT, care sunt responsabile de așa numita ”transfigurare a lucrurilor comune”, adică obiecte și dispozitive pe care le folosim deja dar care prin transformarea în surse permanente de informații își vor lărgi considerabil aria de aplicabilitate.

Mulți consideră însă că prin conectarea oamenilor cu alți oameni sau alte obiecte, fiecare dintre noi devenim componente ale acestui ”things” din conceptul IoT. Cu alte cuvinte, oamenii sunt parte din IoT. Într-o comparație intuitivă se poate spune că în mult-discutatul model de business lansat de Uber, atât pasagerii, cât și șoferii sunt surse IoT “things,” conectate prin dispozitivele lor mobile.


Gartner Symposium/ ITexpo 2015, Barcelona

În bună parte, comportamentul nostru cotidian e influențat de obiceiuri consolidate în timp, iar fiecare nouă intruziune are nevoie de o perioadă de timp pentru a fi asimilată. În următoarea perioadă e clar că vom deveni tot mai dependenți de micile noastre ”smart devices” care ne vor face viața mai ușoară și implicit pe noi mai inteligenți (din fericire nu pe toți…) Cu alte cuvinte, sistemele  IoT au menirea de a îmbunătăți natura umană. Este timpul să fim pregătiți pentru asta… și pentru ceea ce urmează.

Avem deja certitudinea că ne îndreptăm spre o lume supe-conectată. Piața  Internet of Things (IoT) este pe cale să explodeze, fiind antrenată în special de către piața de consum, unde numărul de ”jucărioare inteligente” cu senzori și adrese IP se multiplică exponențial, de la brățări de fitness la frigiderele inteligente. Gartner zice că aproape 21 de miliarde de unități IoT-ready vor funcționa  în anul 2020. Asta înseamnă o medie de 3,3 dispozitive pentru fiecare bărbat, femeie sau copil de pe planetă… Iar în acest calcul nu sunt incluse peste 7,3 miliarde de dispozitive smartphone și tablete…

Chiar zilele astea, la Gartner Symposium/ITxpo 2015 de la Barcelona s-a discutat și despre impactul sistemelor IoT în peisajul de business al economiei digitale. Cu această ocazie a fost anunțat și cel mai recent forecast al analiștilor Gartner pentru o piață care prevede peste 6,5 miliarde de entități conectate în 2016 la nivel global, adică o creștere de 30% față de acest an, cu o evoluție ce va depăși 20,8 miliarde de unități până în 2020. La nivelul anului viitor, 5,5 milioane de noi receptori IoT vor fi conectați în fiecare zi, pe o piață de servicii IoT estimată la 235 miliarde de dolari.

Image Source: Gartner Symposium/ITexpo 2015 Barcelona



Revolutia Digitala e mai brutala in efectele ei decat Revolutia masinilor cu aburi sau „Dot Com Bubble”, afectand procesele de business din toate marile verticale, de la finante, resurse energetice, manufacturing, utilitati si transporturi, pana la distributie si retail, bunuri de larg consum, sanatate, administratie publica si educatie. Adica tot…

Poate cea mai importanta mutatie indusa de noul trend Business Transformation este translatarea polului de putere dinspre Informatie catre Cunoastere. Cu alte cuvinte: „Information is Money” s-a cam perimat, iar noua reteta de succes mizeaza pe „Power of Knowledge”.

Explozia volumului de informatie si inovatiile incorporate de impropriu numitele ”tehnologii disruptive” precum Cloud computing, Big Data & Analytics, Social Media, Mobile computing sau Internet of Things (IoT) au inceput sa faca diferenta, in toate fluxurile industriale, in relatiile de afaceri si in obiceiurile noastre de fiecare zi.

De ce impropriu numite? Pentru ca din punct de vedere conceptual notiunea de ”Disruptive Technology” a suferit ample mutatii fata de perioada in care a fost teoretizata de Clayton Christensen de la Harvard Business School. In cartea sa “The Innovator’s Dilemma” publicata in 1997 si devenita peste noapte best-seller, profesorul Christensen definea tehnologiile disruptive ca ”acele tehnologii de granita care in mod cu totul inexplicabil le inlocuiesc pe cele traditionale”. La polul opus se situeaza “Sustaining technologies”, care sunt adoptate in mod natural ca urmare a evolutiei tehnologice, chiar daca adoptia la scara larga se produce in etape succesive. Spre deosebire de acestea, conform autorului, “tehnologiile disruptive se caracterizeaza printr-o totala lipsa de rafinament, au deseori probleme de performanta, nu dovedesc o reala aplicabilitate si se adreseaza unui public restrans”.

Intre timp termenul “Disruptiv” a fost preluat in vocabularul curent al comunitatilor tehnice si de business. Chiar daca e clar un neologism pentru limba Romana, nu am gasit inca un echivalent care sa sune multumitor si l-am preluat ca atare… Poate ca cel mai apropiate ca inteles de notiunea de “Disruptie” ar fi substantivele “Dislocare” sau “Deranj”, dar tot suna cam aiurea… In fine, chiar daca termenul de „Disruptive Technologies” a fost inlocuit ulterior cu cel de „Innovative Technologies”, tehnologiile disruptive au intrat in vocabularul curent de business si sunt folosite in continuare pentru orice solutie inovativa care produce o dislocare in mersul uzual al lucrurilor insotita de un mare deranj pe pietele traditionale…

Dar desi a produs un foarte mare deranj in ultimii ani, se poate spune despre Cloud computing ca vine cu o totala lipsa de rafinament? Putem baga mana in foc ca Analiticele si Big Data au deseori probleme de performanta? Putem crede ca pleiada de aplicatii Internet of Things si M2M nu dovedeste o reala aplicabilitate? S-a dovedit oare ca industria generata de mobile computing se adreseaza unui public restrans? Pai cam aceste domenii tehnologice ar fi ”cei patru cavaleri” ai Apocalipsei Digitale, propovaduita de unii cu mult sarg, fara sa stie prea bine despre ce e vorba…

Daca acum zece-cincisprezece ani, in patru din cinci prezentari ale unor solutii de corporatie al treilea slide era inevitabil denumit: ”Provocari ale tehnologiilor Internet”, acum cinci ani acelasi slide avea titlul ”Provocari in Era Cloud computing”, in timp ce acum acelasi al treilea slide de corporatie incepe cu ”Provocari  ale Tehnologiilor Disruptive”… Si asta chiar daca din urmatoarele slide-uri reiese clar ca tehnologiile inglobate de solutiile oferite nu sunt de loc lipsite de rafinament, asigura  o reala crestere de performanta si vin cu o mare diversitate de aplicabilitati.

O spun de cate ori am ocazia: disruptive nu sunt tehnologiile, ci modelele mutante de business aparute acolo unde algoritmele economice nu au mai fost modernizate de o gramada de vreme. Revolutia Digitala nu a aparut odata cu Uber, ci a debutat din perioada, iar multi dintre „Elefantii” Industriei Digitale de astazi sunt fostele start-up-uri care au stiut sa produca valoare din Internet Economy si care acum promoveaza si fac bani buni cu solutii Digital Transformation pentru Business Transformation Economy. Dar sa nu uitam ca un fenomen genereaza la randul sau o serie de transformari care favorizeaza aparitia de noi fenomene. Caci dezvoltarea fulminanta a noilor tehnologii a favorizat aparitia si evolutia a peste 60.000 de start-up-uri bazate pe inovatiile tehnologiilor de frontiera, din care doar vreo 50 au devenit  in 3-4 ani in ”Unicorni”, adica SMB-uri care au depasit un prag de afaceri de 1 miliard de dolari…

Caci disruptive nu sunt tehnologiile ci modelele traditionale de business, iar marea batalie pentru competitivitate pe piata globala nu se mai duce astazi doar in arena produselor si a concurentei, ci si in calitatea serviciilor si in rapiditatea de adaptare si asimilare a unor noi modele mai dibace de business.

Puteti vedea un raspuns la intrebarea din titlu citind in integralitate articolul „Cine se teme de uberizare nu stie sa aprecieze valoarea cunoasterii…” publicat in IT Trends

Image Source: Kellogg School of Management


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